I'm Not Just A Hairdresser Documantary Series, Part 4 "Empires"

Vivienne Mackinder - www.mackinder.com - Vivienne@mackinder.com - 516.810.0083 I'm Not Just a Hairdresser is a four-part exploration of the world of hairdressing produced by Vivaldo Productions. This insightful documentary series takes viewers behind the glamorous fa ็ ade of hairdressing. It dramatically traces the triumphs and the pitfalls - the pride and passion of the life of the stylist. Our series began with "Legends", a fascinating look at fashion trendsetters in our industry. Now we are proud to "bring Empires." This emotion packed episode will show you how you can enter your heart and your pocket with this extraordinary profession. Way we have heard people say: "There is no future in hairdressing. You just can not earn any money in this business." Empires shows how wrong the critics were. Empires examines the lives of three hairdressing icons, Horst Rechelbacher, Frederic Fekkai and Anthony Mascolo. These hairdressers, turned entrepreneurs, turned self-made millionaires share their powerful stories of their climb to the summit. The construction and branding of their hairdressing empires, these icons not only made millions for himself, but many others are rich to this day. Success, as this film shows, is not always easy. This candid and inspirational testimonies give you the courage to work hard and never give up. They will show you that sometimes failure is just one tool honing prepare you for success. As hairdressers, as we continue, we can feed our hearts and our pockets. We can all achieve our dreams.> From the moment they first took their scissors, Horst Rechelbacher, Frederick Fekkai and Anthony Mascolo had lofty aspirations. Almost magically, walking into the salon gave them clarity, vision and direction. And what they saw was a great opportunity to go beyond simply cutting and styling hair. For them the chance barber to change into something bigger and better than ever could be imagined. Fueled by a relentless will to succeed, they began developing better schools and educational programs for hairdressers. They searched for styling products that delivered incredible results. They built beautiful salons in fashion capitals around the world. They led trend-setting photo shoots, platform events, advertising campaigns and much more. These three hairdressing giants each created an empire. Over these three boys whose dreams we shared with you at the beginning? Did they build empires they had dreamed about? Well, today Frederick Fekkai to charge $ 600 for a haircut. Clients need to book months in advance for an appointment with one of his ultra-luxurious salons to get. And customers who have names like Ashley Judd, Heidi Klum and Jessica Lange to name but a few. Anthony Mascolo's Toni & Guy Salons now number approximately 400 worldwide. But he is not stopping there. He would like the number to hit 500 in the United States alone. And what about Horst Rechelbacher? In 1976 when he launched Aveda, very few people understood or appreciated his knowledge of plants and plant engineering. Aveda stores and 25,000 two decades later he is regarded as a genius. Especially when you consider Estée Lauder bought Aveda for a 300 million U.S. dollars in 1997. While these numbers and names sound impressive, these three men were never driven by fame or money. What drove them was a simple idea ... creating beautiful hair better than anyone else. That's how you build an empire.